How are you today?
Last time we talked about effective sales copies and it got me thinking about how important copywriting is in EVERYTHING!
Whether it’s content for your website, for your sales page, brochure or Google ads, great copywriting helps you build a trusting relationship with your target audience. In order to build a trusting relationship, it’s vital that you make your target audience feel comfortable, right? Well, effective writing quickly sets your prospects at ease. With great copy, you show them that you are someone that they can trust, and you create could potentially be rewarded with repeat sales for years to come!
So I thought, why don’t we go back to why copywriting is really important?
Here’s a suggestion: before you write anything, I think it would be great to look into these 4 points from copywriter Ben Settle in the Million Dollar Copywriting Secrets Course:
1. Copywriting CAN close the deal.
Never underestimate the power of words to impress your prospect. Words can awe, inspire and get people to take action, so applying all those writing rules you’ve learned can really get you the attention you deserve – and help you close the deal!
2. Copywriting is salesmanship multiplied.
Just one great piece of sales copy and you get to talk to A LOT of people all at once! Imagine what those words can do to influence, persuade and move people to action!
3. Copywriting is about the 40/40/20/ rule.
Ben Settle says that 40% is talking to the right people, another 40% is presenting the offer well, and 20% is about your actual words or writing. These things can make or break sales!
4. Great copywriting CAN multiply sales exponentially.
You don’t have to be a super copywriter to know this — applying all the tips and techniques in effective online writing can translate to higher chances of multiplying your sales! Need I say more?
After reading this, I hope you are reminded of why copywriting is one of your most critical business skills to brush up on. See how quickly you can start turning our blogs, ads and sales letters into our personal sales machines!
What do you think makes copywriting such an important skill? Do you think it’s most useful only to online marketing?
Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share or bookmark! Thank you!
To Your Success,