Do you know what acronyms are?
These are words that are pronounced usually according to the first letter of the words that comprise it.
RADAR – RAdio Detecting And Ranging
LASER – Light Amplification by Stimulated Emission of Radiation
ERNIE – Electronic Random Number Indicator Equipment
The good thing about using acronyms is that it eventually becomes a good mnemonic device, especially for most of us whose memories are already failing us! Yes, old age is upon us!
Which now brings me to AIDA.
Not the name of a girl, AIDA actually means Attention, Interest, Desire, and Action.
In the Journal of Applied Psychology, the concept of AIDA has been around since the 1920s serving as a guideline in the different sales stages.
Interestingly, this same Checklist or Guideline can also be used in Content Marketing.
It goes without saying that the first thing we should strive at is to grab the attention of our readers. An attention-grabbing headline is a prelude to your readers taking notice of your article in the first place. A question that piques the interest of your readers is a good way to start.
The next best thing to do after getting your readers’ attention is to sustain their interest. You could start by showcasing at least 3-4 useful tips that they could get from your article. Sub headlines can also make your readers curious. Bullet points and numbers or enumerations instead of lengthy paragraphs also make it more appealing.
Once you’ve captured their interest, you must eventually work on your readers’ desire to know or learn some more about the topic you’ve just introduced. Make your article appealing by showing its benefits and/or advantages. In the new wave of content marketing, content is king and your readers know good substance and how they could get something noteworthy from your article.
This is where the magic happens in content marketing. More than just outlining to your readers the benefits and advantages of the product or service or idea you are espousing, there must be a purported call to action to complete the process of “selling”. If flagrant selling is still not an option in the first stage, your call to action could be something else like asking your readers to opt-in and sign up to your newsletter, or connect with you on Facebook or Twitter.
Have You Ever Tried AIDA In Outlining Your Blog Posts?
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To Your Success,