Writing An Effective Sales CopyI googled “writing effective sales copy” today and got 5,590,000 results!

Realizing that most tips mostly just elaborate on the basics, I decided that for today’s post, I’ll share 4 great tips on writing an effective sales copy that I learned from the Copywriter’s Guild Course.

It’s a great course, and while these tips are very simple, I believe they sum up all the “secrets” in sales copywriting. I hope these tips help you the next time you write a sales copy!

1. Start with the prospect; not the product.
We all know this. But why do we still see sales copies that immediately talk about the product or service?

Don’t just go ahead and pitch your product. “Talk” to your prospects.

Ever heard of the “so what” test?

When you’re done writing, review your work and put your copy to the test by asking, “so what?” or “who cares?”. This way you can “fix” your copy and elaborate.

2. Talk to the prospects’ needs and desires.
Again, this is something that we already know. Benefits sell, and not features right?

So when writing an effective sales copy, always put yourself in the shoes of your prospect and ask: “what’s in it for me?”

Tell them exactly what’s in it for them by writing copy that evokes a specific emotion.

3. Build a bridge from your prospect to your product.
Now that you’ve “talked” to your market, hone in on what your product can do to answer their needs. This is the time to show off!

Do you offer the lowest price, the fastest delivery, the best guarantee, etc? Back up what you say. When writing an effective sales copy, articulate the benefits and back up what you say.

4. Ask for the sale.
Dont’ get squeamish! After “talking” to your prospect with your copy, ask for the sale!

Tell them what you want them to do next — do you want them to buy now, call, complete an order form, sign up for your newsletter or join your forum?

Go ahead and tell them so!

Keep these 4 things in mind every time you write sales copies. If you really think about it, these are the ONLY things you need to learn by heart if your purpose is to sell!

Can you think of other tips to add to this list? What challenges do you encounter when writing sales copies? Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share or bookmark! Thank you!

To Your Success,

Elmar Sandyck
Elmar Sandyck

11 thoughts on “Writing Effective Sales Copy: 4 Tips To Really Sell Online

  1. Really great article. Effective sales copy is one of the most important skills everyone should master. If you can effectively write good and moving sales copy, you can sell just about anything. Thanks for the great tips. Keep the good stuff coming!

  2. I found many people (Including myself) get hung up on what to promote. They sometimes forget that people are already looking for the products at least lets hope they are and that it is pretty hard to say the wrong thing to the right prospects. If there was only two ways to view the game of your favorite football team and it was the game of the season. You had one way and someone had the other. How would you write that copy if the other way was cheaper but less quality? (Hypothetical)

    Just a thought…

  3. I do agree Steven!

    When I was a little younger and I wanted to achieve something, my first question always was “How?”
    By asking ourselves this question we block ourselves by focussing on practical problems and details and often we even don’t even start, because the goal seems unachievable.

    Now… a little older, I also learned to ask the question “Why?”
    By asking ourselves this question we determine wether we are really motivated to achieve a goal or not, and… when the motivation is really there the “Hows” solve themselves along the way.

    Thanks for stopping by!


  4. Hi Gerek,

    You hit the nail on the head buddy, “effective sales copy” is the single most important skill everyone working online should learn and master!

    Thanks for your great comment!



  5. While I agree with these tips 100 percent, I’m looking for something new. I’ve read similar tips from other sites too, although yours is more brief and concise.

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