Undeniably the internet can be tough for networkers who are trying to build their MLM business online.
Especially newcomers, at first encouraged by the seemingly endless supply of prospects, may quickly get intimidated and quite discouraged by the “dog-eat-dog” environment of the online world. With stiff competition and new opportunities that seem to be popping up everywhere on a daily basis one wonders, how is it possible to survive out there and build a successful MLM business online?
Well, It IS Possible If You Develop A Survival Attitude!
Let me illustrate this with a story I read recently about Dexter Yager, the master dream builder and the man who probably build the largest network marketing organization in the world.
As the story goes….
When he was in sixth grade, Dexter got the idea to buy soda pop for 5 cents a bottle and then turn around re-selling it for 10 cents a bottle to construction workers who worked in his neighborhood. He used the ice from his mother’s refrigerator to keep the sodas cold and since there were no vending machines close by and the workers couldn’t leave their jobs to go to the store, he sold a lot of soda pops and business was booming. Soon he earned more than many adults.
But, since competition never sleeps, some business men heard about Dexter’s success and wanted a piece of the pie. They moved in with their own drinks and ice. Of course they were much bigger than Dexter and if Dexter wanted to keep his business, he needed to fight. Which he did.
He hired some kids to help him and together they worked harder than ever. They offered more drink for the price. Had a better selection and more flavors and on hot summer days, they made sure they’d never run out of ice to keep the drinks cold.
Dexter and his friends did win the war. Their competition left. For them it was just another business, but for Dexter it was a dream come true.
How Much Do You Want It?
So yes, there’s a lot of competition online and some of them are much bigger than you are. So how much do you want it? How much do you want to survive building your MLM business online?
What Was It Again That Dexter Did?
Well, to begin with he identified his target market – Construction workers who’d get thirsty but couldn’t leave their jobs. Then as the competition moved in, he…
#1. Hired more kids to help him and worked harder – “Team work makes the dream work”
#2. Offered more drinks for the price
#3. Had a bigger selection
#4. Made sure that they’d never run out of ice, especially on hot summer days.
#5. He never lost sight of his dream!
So, you see, it all starts with identifying the target market for your MLM business online. The more you zero in the less competition you have to fear.
To further eliminate competition ask yourself these questions…
- What is my Unique Selling Proposition?
- How can I stand out from the crowd and be different?
- How can I add more value?
Marketing your MLM business online doesn’t have to be intimidating when you know what to do and how to crush the competition.
Be Different, Develop A Survival Attitude And Never Let Go Of Your Dream!
To Your Success!
The Enlightened Networker