personal brandingWhen you go out and meet people in the networking industry, what do you bring with you?

I assume you have a laptop for your presentations, brochures and other marketing materials?

What else?

Well, more than all the trappings of a networker, what you bring with you is YOU! Yessirree! Yourself. You are who you represent. And in our niche in MLM, we pretty much are like turtles carrying our entire package on our backs.

This is what you call personal branding.

So, can you tell and can they tell what is your brand?

Look And Dress The Part.


Just like any product brand, one should have some sort of personal logo that best identifies with what you represent. In my case, my logo is my brand. Empowered online entrepreneurs. It pretty much says what I really am.

I Am Empowered and I Am An Online Entrepreneur.

And with this sense of empowerment, I should represent myself to be someone strong and credible. That means, I shouldn’t dress sloppy but dress with confidence. As it is my mission to influence other people to join in the industry, I have to make sure that I look pleasant, respectful, and great. My presence should be commanding enough to draw attention.

Speak The Part.


Looking great could already generate lasting first impressions. I would probably be remembered for a great-looking suit I wore in a first meeting. But what is really crucial is the first time I opened my mouth and uttered my first word. How confident did I sound? Did I speak eloquently and clearly? Was my message clear? Did I come off as someone who is really sure of what he was talking about? Your communication skills could really affect your overall personal branding.

Act The Part.


How did I behave? Was I courteous? Was I pleasant? Did I give a firm handshake? Did I observe proper decorum, business etiquette, and addressed all the persons that I meet with their proper titles? Was I punctual in my meetings? These things are often neglected and taken for granted but these have such great bearings in your first impressions that if you bungle up in this department, it may be the last time you would ever see your client.

Do The Part.


Part of your personal branding is of course, the lasting impression. Did you achieve what you came to the meeting for? Did you get information from the prospect? Asked questions well? Answered questions well? Promised to get in touch? Did a follow-up some days later? A follow-through is very important after giving someone enough time to think about your proposal. In fact, doing a follow-up is one of the most important things you will ever do in order to make your prospects feel special.

So, what is your personal brand?

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!


To Your Success,

Elmar Sandyck
Elmar Sandyck

8 thoughts on “What Is Your Personal Brand?

  1. Hi Elmar,
    This is the best post which I have read about Public Relationship of a Blogger and how a Blogger should represent himself.
    First impression is the Last Impression.

  2. Hi Elmar,

    I enjoyed reading your post.

    Personal branding is important but it can take a while before one has managed to define this for oneself. The main reason why is that we change as we learn and there is a steep learning curve when we start.

    While logos and representations of one’s brand are definitely necessary, what’s more important in my opinion is that one’s brand must always be in alignment with one’s values and every time one writes or says anything, this picture is being constructed.


  3. Hi Nazimwarriach,

    Indeed, first impression really does make a difference. That’s why it’s very important that We put our best foot forward in any situation :).

    Thanks for the comment!


  4. Hi Ilka,

    Thank you for the compliment! Yes I do agree with you, we only get one chance at making a great first impression. A lot of people place emphasis on this and since it has a lasting effect, we should always be at our best :).


  5. Hi Marcus,

    That’s a good point. Often times with branding we think it’s just logo, tagline, etc.., but there’s more to that and it’s the message we want to convey. Thanks for dropping by 🙂

    Take care,

  6. Definitely a point most people miss. And one way or another, appearances DO matter. I used to believe that appearances meant nothing but if you have a professional appearance, people are more likely to take you seriously. I have learned this lesson… the HARD way!

  7. So many people focus on first impressions, and it’s true, the importance of a first impression cannot be overstated. But what most people leave out is the importance of the last impression.

    Did you leave with a smile and a handshake? Did you leave with the prospect (not you) feeling good about meeting you, not just in a business sense, but a personal level? And, as you mentioned, did you follow up in a friendly way?

    These things matter every bit as much as your first impression.

    – M

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