I am a Market Samurai disciple.
I’ve been raving about it for the longest time and I haven’t really gotten down to an in-depth discussion of its four golden rules on keyword research with you.
Comprehensive as it is, I have finally decided to break it into four separate parts comprising a series.
Earlier this week, I premised this discussion about Shakespeare’s keywords and I hope that that was enough to titillate you into reading more about the fascinating world of keyword research.
Without Further Ado, Here’s The First Golden Rule:
Set Out To Identify The Keywords That Are
Most RELEVANT To The Content On Your Website.
Relevance is synonymous to appropriateness, pertinence, connection, relation, and significance. Thus, in searching for keywords for your website, you must always bear in mind thatit is related or has reference to what you and your company is all about.
Appeal to your target audience using the simplest language possible. Refrain from highfalutin words that just confound the mind like conflagration and inundation when you could’ve just simply said fire and flood. The percentage of people that would likely think of conflagration and inundation is nil. So, why bother?
After you’re done with your keyword list aimed at your targeted audience, it’s time to filter through it for relevance using Market Samurai.
What Market Samurai does is simplify and speed up the process of choosing your most relevant keywords through these steps:
#1. It lets you scroll through the entire keyword list and if a keyword is not relevant to you, all you have to do is cross it out from the list.
#2. If there are keywords or keyword phrases that you are not interested in, called negative keywords, you can just enter it into the data and the system will automatically eliminate it from your keyword roster;
#3. Same goes with keywords that you are interested in, called positive keyword phrases. This will now eliminate all phrases except those containing a particular positive keyword or phrase that you have identified.
#4. The keyword list can also be modified by adding keywords manually.
#5. It also features a phrase length filter that lets you filter the desired number of words contained in your keyword phrase of choice. If you only want three words in a keyword phrase, then you only get three.
#6. It also has an analysis feature called the Phrase to Broad Match Ratio (PBR) that eliminates misleading and dangerous keyword phrases that search engines like Google can sometimes return. The lower the PBR, the more likely it is that a phrase actually contains words in the wrong order. Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases.
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To Your Success,