Second Golden Rule on Keyword Research: TrafficIn my previous post I talked about the first golden rule in keyword research which is finding relevant keywords for your niche.

Now armed with relevant keywords, we are now proceeding to the second golden rule:

Finding High Traffic Keywords


The only time you actually welcome high traffic is if you generate it because of relevant keywords that drove people to your website. It’s a fact that some keywords generate high levels of traffic while other keywords generate low levels of traffic. Receiving little traffic is not enough and is disappointing.

One of the best ways of improving your traffic that will really make a significant difference is by using Market Samurai.

Let’s Discover How This Works.

When you enter a word or phrase in the search engine box of Google, for example, it will then generate page results that will display related articles to your chosen keyword or phrase. Generally, a high percentage of people will choose to explore the website ranked number one. A smaller percentage of people will choose to explore the number two ranked website and so on.

According to Market Samurai, the average breakdown of these percentages is as follows:

  • The number 1 ranked website receives 42% of clicks
  • The number 2 ranked website receives 12% of clicks
  • The number 3 ranked website receives 8% of clicks
  • The number 4 ranked website receives 6% of clicks
  • The number 5 ranked website receives 5% of clicks
  • The number 6 ranked website receives 4% of clicks
  • The number 7 ranked website receives 3% of clicks

And the remaining clicks are shared between all the other sites listed in Google.


Clicks refer to the number of times people actually clicked through your website upon seeing it in the Google page rank results. Clicking through the link will, of course, direct them to your site, ergo, providing traffic. (Just imagine the stark difference in percentages from the number 1 ranked website to number 2. A whopping 30%!)

SEO Traffic

However, lest you get disappointed with a “more or less” results for the traffic you want to achieve and the actual traffic your website is actually getting through your manual efforts, Market Samurai has the nifty tool SEO Traffic (SEOT) which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword.

SEOT features a trends column which provides a visual representation of the monthly traffic trends for each keyword. The graph always provides twelve months of trend information. It is also particularly useful for identifying keywords that are very seasonal.

Try Market Samurai now for free!

There Are Actually Easy Steps That You Could Follow In This Tool That Helps You Identify High Traffic Keywords And Are Worth Targeting:



1. Set A Traffic Filter.

In SEOT, all you have to do is just click the plus sign (+) next to SEO Traffic and enter a minimum traffic value. The suggested traffic value is 80. Any keyword or keyword phrases that do not have the potential to deliver at least 80 visitors a day to the number 1 ranked website in Google will be weeded out.

2. Set A Phrase To Broad Match Filter of 15%.

Also discussed in the first golden rule, this is used to filter out any misleading terms from Google.

Relevant keywords? Check.√

High traffic keywords? Check.√

Download Your FREE Copy of Market Samurai Here!


What Else Is In Store In Keyword Research?

Find out what’s the third golden rule in the next post!

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!

To Your Success,

Elmar Sandyck

Elmar Sandyck

14 thoughts on “Second Golden Rule on Keyword Research: Traffic

  1. Hi Ilka,


    I’m happy to hear you learned some new things. 🙂
    The next post on keyword research is coming today!

    Thank for your great comment!


  2. Hi Norman

    Thanks for the compliment and for stopping by! Very glad you find this post informative. I look forward to seeing you here again soon

    Take care,

  3. “Receiving little traffic is not enough and is disappointing.”

    It is really disappointing and annoying if you have been placing relevant keywords to generate traffic on your site but still you get low traffic. This is the first time I heard about Market SAmurai and it seems that this will further help my site generate more traffic. Thanks

    Katie Smith
    My Blog:iContact Promo Code  

  4. Thank you for this very useful information, Elmar. It helps me find high traffic key words a lot easier thanks for the info you gave and the video you posted. This information indeed is a golden one. This post you made is very significant and it is highly recommended. Though it was the first time I heard of Market Samurai, I really thought it would be of a great help and it really did lend me a big hand!

    Mary’s Last Post: Great Discounts

  5. I am a big fan of Market Samurai, its a great tool. there has been a lot of problems with it recently due to changes in the google keyword tool but they have been quick to fix them.

    The keyword research element of the tools is free and one of the best on the market.

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