keyword competitionThis is the third part of a four-part series on the golden rules on keyword research.

To recap, we learned that relevant keywords and high traffic keywords are important in searching for that ultimate keyword or keyword phrase that holds the key to targeted marketing.

In the first two golden rules, it was just all about the keywords. It is interesting to know, then, that in this third golden rule; you are now looking beyond the keyword and involving a third party in the picture. Yes, nobody but your keyword competition.

The Third Golden Rule On Keyword Research Is:

Assessing Your Competition.


Do you know the concept behind the franchised TV program, Survivor?
Pitted together in one island are different people from all sorts of backgrounds trying to outwit, outplay, and outlast one another from the competition, which involves show of strength, perseverance, and endurance.

Initially, everybody is grouped according to tribes and they battle it out against the other groups. But every week, someone gets booted out of the island narrowing down the number of competitors until everybody eventually gets to compete with a fellow tribe member.

Following the Survivor analogy, the third golden rule on keyword research involves trying to Outpage, Outrank, and Outlist your keyword competition in Google and other search engines. Your goal is to hit a page one and be in the top ten spots.

There are two major points to consider in choosing your keyword based on competition: (1) amount of competition and (2) strength of competition.


How Market Samurai Helps


Amount of Competition

Market samurai has an SEO competition checkbox feature that allows you to analyze the keywords that you are competing for. Instead of you scouring the entire gamut of the Internet for these keywords, it does the work for you by gathering data. Results will then show you the total number of webpages that mention the keyword phrase in the same word order as you would write it.

Next is for you to use the competition filter. It sifts the high competition phrases from the more accessible keywords. The recommended competition filter value of 30,000 (meaning that the identified keywords have less than 30,000 competing webpages) is a good start in identifying keywords that have acceptable levels of competition.

Try Market Samurai now for free!

Strength of Competition

Market Samurai has the SEO Competition Module. To generate an SEO competition matrix, all you have to do is just click the ‘Generate Results’ button. Afterwhich, Market Samurai conducts a real time analysis of the top ten websites in Google for the keyword phrase that you have chosen to check.

A good thing about this matrix is that it’s color-coded to give you a quick view of the keyword competition’s strength. You could almost always conclude that if there are more green squares appearing in the matrix, it means that the competition is not strong and the keyword is accessible. If there are more orange squares, it means that there is a higher strength of competition. Red squares mean the strongest level of keyword competition.

Download Your FREE Copy of Market Samurai Here!




We’re Almost There!
We’re Now Down To Our Last Golden Rule On Keyword Research.
Failing To Check The Next Post Is Not An Option!


Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!


To Your Success,

Elmar Sandyck
Elmar Sandyck

5 thoughts on “Third Golden Rule on Keyword Research: Competition

  1. Hi Ilka,

    Indeed, it makes a big difference whether you are just on the first page or on number 1 on the first page…!

    I’m glad the information is useful for you!

    Thanks for leaving a comment!


  2. Elmar, thank you so much for your comment on my blog. Yes, the traffic fairy has sprinkled some traffic dust on my site 🙂 The reason I read and comment on your blog is this; we are doing much the same in our businesses. Two of the things that really stand out to me are Social Media Syndication and Market Samurai. I sincerely believe these two tools are a solid foundation on which to build a successful blog based home business. I enjoy your blog, so I read the post and comment. Wish you the very best. Thanks!

  3. Hi John,

    It’s my pleasure man! I enjoy your blog too!

    Indeed, Social Media Syndication and Keyword research (with the help of Market Samurai) are a solid foundation to build a blog on.

    How long are you blogging already Jon?

    Thanks for the compliments on my blog, it’s great to meet you!



  4. Pingback: Competition, Third Golden Rule On Keyword Research

Comments are closed.