I always do a Google search with anticipation.
How about you?
Whatever it is I’m searching for, typing a word or phrase in that search box always holds the promise of a vast amount of information for me to devour.
With the number of results one gets from a single search, one will understand why keyword research is crucial to survive in the web.
Of course, I don’t need to tell you that effective selection of keywords can make or break a campaign – you already know that. Keyword research and SEO go hand in hand, but while they are very important processes in online marketing, I’d like to emphasize that they don’t, and should NOT take the place of writing extraordinary & valuable content. After all, it’s the needs of your audience that you should focus on.
Focusing only on keyword research and SEO without thinking and writing about the needs of your audience means you are entering a No-Go zone and you are completely wrong! Meaningful, valuable content always takes precedence. Believe me, readers CAN tell if your content is purely for the search engines, and not for them.
To further understand what I mean, check out Copyblogger’s post on the 20 Warning Signs That Your Content Sucks, particularly sign #8. Needless to say, writing extremely good content without doing keyword research and SEO, isn’t the way to go either.
You need smart SEO.
Keyword research is an art, and because it is such a fascinating process, I’ve developed a love affair with the entire process. If you haven’t updated your keywords lately or if you’re just about to start with a new blog, it’s best to go back to the basics. Your goal is to promote your website with the intent of attracting more traffic or visitors, right? I will not go into the details of the process (that will be for another post). I will tell you instead, why I fell in love with keyword research:
- It has opened/uncovered a world of hidden opportunities!
Due to the number of terms turned up by a good research, there are usually a few unanticipated keywords that turn into what I call my “lucky words”. These typically occur because they receive significant traffic, yet there is little competition. Since you’re only one of the few who are using them, your chances of getting found by visitors are higher. The result? An increase the return on your web marketing investment.
- It saves a lot of money!
Traffic and competitive estimates for each keyword allow you to most effectively allocate resources for SEO purposes. Isn’t that great? With effective research, you can focus time and money on SEO for the keywords that have enough traffic and only a few competing sites rather than trying for top ranking among hundreds or thousands of other sites competing on the same phrase.
Needless to say, keyword research is such a vital part of effective web marketing efforts. We will dig deeper and more in detail into the subject of keyword research in future posts. We will tackle subjects like:
- How to Find Higly Relevant Keywords
- How to Find High Traffic Keywords
- How to Assess Market Competition Of Your Keywords
- How to Assess Commerciality Of Your Keywords
- Finding Long Tail Keywords
- How to Avoid Targeting the Wrong Keywords
My absolute favourite tool for keyword research is Market Samurai because it is so detailed and so easy to operate. So pay attention to your research efforts now.
You might find yourself falling in love with it too! 🙂
Do you enjoy doing keyword research? What are your challenges? I’d love to hear your thoughts. Please leave a comment, or if you want to read more posts on this topic, let me know.
Also, don’t forget to share this post if you enjoyed it. Thanks!
To Your Success,