Hi Guys, I hope you are doing great today!

Yesterday I was thinking about a great subject to write a post on, namely the similarity between marketing and courting…! Have you ever thought about it this way?

First let me start with a quirky question and story and you’ll see what I mean…

Do you remember those days when you were secretly in love with the girl or guy of your dreams, but he or she didn’t know it yet…?

Think back…, do you remember the butterflies you had in your belly, how excited you were…?

Do you remember the sweet dreams you had?

Sure you do! Hmmm…

What did you do to get his or her attention…? You were pretty creative, weren’t you?

You made yourself look and smell good, you were very friendly, you made compliments and you tried everything to please him or her.

Personally I remember that I listened and observed her very closely to see what she liked to do in the weekends, which food she liked, which music, clothes, kind of movies,… she liked. I tried to find out everything she liked and needed so I could please her…

When we are in love we do these things in one press of a button. We don’t think at all, it’s like an instinct!

There’s no way of asking these questions…: “How can I convince her to like me or how can I sell her on liking me…?” NO, you try to find out what she likes and needs, and by giving this to her you develop a relationship… In other words, you court her!

Maybe this is kind of a weird comparison, but what makes up the definition of marketing is just the same thing.

Read on, I’m going to explain myself :

Marketing is about finding solutions to problems people have and about helping them!
This is really what the definition of marketing is all about…,  finding solutions to people’s problems, finding out what your market likes and needs, and solving their problem by giving value!

BUT, 95% of people who try to market online think the other way around and ask themselves (mostly without being aware of it) questions like these :

- How can I convince people?
- How can I make money?
- How can I sell this or that product or service to people?
- Why aren’t people buying from me and why do they buy from someone else?

How do I know this? Cause I did it myself. I’ve been there for a long time!

These questions are not going to help you at all.

So instead of having these torturous thoughts, these are the questions you should ask yourself :

- What do the people in my market NEED?
- What do the people in my market LIKE?
- What do the people in my market WANT?
- What is their biggest problem?
- How can I help them to solve that problem?
- What is important to them?

This is the way you need to think as a marketer! NOT the other way around.

Ask yourself these question daily, whatever market you are in.

Study your market. I know, it takes some effort, BUT you will have much more fun and satisfaction, you will grow really great relationships AND you will make more money, cause your actions will be focused on helping other people, NOT on YOU making money! And by doing this you will help others and you will make more money along the way.

Do you see now how courting your girl- or boyfriend is related to that great definition of marketing?

Think about it, it is pretty much the same! You are marketing yourself without even knowing it as you try to make her feel really great about herself.

I want to challenge you to actually do this to your customers. I promise you, it will turn your business around!

I hope this post gives you some ideas to think about AND to act on!

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To Your Success,

Elmar Sandyck

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