I’m beginning to think that they are the world’s most important and influential market.
In fact, marketing to women has gained special attention from marketers worldwide. And why not?
According to one study, women comprise a majority of all consumer purchases — clothes, computers, new homes, vacations, healthcare, food, etc. Women are using their incredible buying power, and marketers today recognize the importance of marketing to women – whether she is a single woman, a wife, a super mom, a grandmother, a busy professional.
Women play important roles in household purchasing decisions. They usually choose what goes in the fridge, the next appliance to be bought, what their children wear, what decors are put up in the house, research for family vacations, plan doctors visits, etc. Her roles may vary, but one thing’s for sure: her voice is strong and her spending power – limitless.
So what does this mean for marketers, especially the males? Huge.
Marketing to women is no rocket science, but think about her power to promote a brand. Get her attention and win her taste, and you can trust that she will tell others about your brand – which could translate to more sales for you!
The rule for marketing to them is simple: create lasting relationships.
Hence, to truly appeal to the female consumer, here’s what you can do:
- Create and establish a site personality that she can relate to.
Women relate to sites similar to the way they relate to people – that’s why it’s all about relationships. Trustworthiness, warmth and networking matter to her, so get rid of all the hype and speak to her the way you would to a friend.
- Listen to her needs.
Create discussion forums and online communities where she can share her thoughts and experiences with others. Women love to share with others, so give her a venue for comments, feedback and recommendations.
- Impress her with excellent service.
We all love to be taken cared of, especially women. Show her you care by answering her questions promptly, creating meaningful emails, holding giveaways (they love freebies!) and following up.
- Be her go-to site. Be an expert.
Depending on what product or service you offer, try creating a section of your site that answers her questions and provides her free valuable information. With expert information, she will feel more confident in her choice and is more likely to buy.
Once you get her nod of approval, she can, in turn, help you to market to other women! If you get lucky, she’ll refer you to her friends and family and marketing to women will be a breeze!
Do you think marketing to women nowadays is easier or more challenging? Share your thoughts, and if you liked today’s post feel free to share this with your friends. There will be more on this topic soon!
To Your Success,