Ah, women.
I’m beginning to think that they are the world’s most important and influential market.
In fact, marketing to women has gained special attention from marketers worldwide. And why not?
According to one study, women comprise a majority of all consumer purchases — clothes, computers, new homes, vacations, healthcare, food, etc. Women are using their incredible buying power, and marketers today recognize the importance of marketing to women – whether she is a single woman, a wife, a super mom, a grandmother, a busy professional.
Women play important roles in household purchasing decisions. They usually choose what goes in the fridge, the next appliance to be bought, what their children wear, what decors are put up in the house, research for family vacations, plan doctors visits, etc. Her roles may vary, but one thing’s for sure: her voice is strong and her spending power – limitless.
So what does this mean for marketers, especially the males? Huge.
Marketing to women is no rocket science, but think about her power to promote a brand. Get her attention and win her taste, and you can trust that she will tell others about your brand – which could translate to more sales for you!
The rule for marketing to them is simple: create lasting relationships.
Hence, to truly appeal to the female consumer, here’s what you can do:
- Create and establish a site personality that she can relate to.
Women relate to sites similar to the way they relate to people – that’s why it’s all about relationships. Trustworthiness, warmth and networking matter to her, so get rid of all the hype and speak to her the way you would to a friend. - Listen to her needs.
Create discussion forums and online communities where she can share her thoughts and experiences with others. Women love to share with others, so give her a venue for comments, feedback and recommendations. - Impress her with excellent service.
We all love to be taken cared of, especially women. Show her you care by answering her questions promptly, creating meaningful emails, holding giveaways (they love freebies!) and following up. - Be her go-to site. Be an expert.
Depending on what product or service you offer, try creating a section of your site that answers her questions and provides her free valuable information. With expert information, she will feel more confident in her choice and is more likely to buy.
Once you get her nod of approval, she can, in turn, help you to market to other women! If you get lucky, she’ll refer you to her friends and family and marketing to women will be a breeze!
Do you think marketing to women nowadays is easier or more challenging? Share your thoughts, and if you liked today’s post feel free to share this with your friends. There will be more on this topic soon!
To Your Success,
Elmar Sandyck
September 21st, 2010 at 4:51 am
I really enjoyed this post! Women are really a force to be reckoned with today. We should never underestimate their purchasing power and we should recognize their ability to influence a lot of people in the form of recommendations and suggestion! Women are in social networks more than men, so imagine tapping into their needs and wants!
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May 23rd, 2011 at 7:59 am
Women can sometimes or most of the times splurge on something they find that attracts their fancy, I should know. You are definitely right, women can be a great influencer when it comes to something that they like. A few convincing words from her mouth to a few friends can go a long way.
Maria recently posted..Sommertiden kræver trailer
[Reply]
admin Reply:
May 25th, 2011 at 4:02 am
I agree, women can greatly influence people (most especially me!
) The thing with women is that when they really vouch for something because it was something that they used or tasted or experienced is that they really make no qualms in getting it out there and sharing it with family and friends. They would really tell you whether they liked it or not. And, what persuasive (and may I say, animated at times!) skills do most women have!
Thanks for sharing your insights, Maria!
Take care,
Elmar
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August 9th, 2011 at 4:43 pm
Great Article! I must admit that I think women do tend to have the power of persuasion running through us. And it’s true that once we find a brand or product that we love, we will tell everyone and more than once.
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admin Reply:
August 13th, 2011 at 3:51 am
Hi Amy,
Women naturally has the gift (and power!) of persuasion. Well, men also have it but I say not in the same level as women
.
Take care,
Elmar
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