writing blog postsRemember when we were still in the University or College?

I recall having several subjects with the course number 101. All subjects that have the 101 appended to it means that it was an introductory course or a preparatory course to higher subjects.

These were the basic courses that one should take before proceeding to a higher level. Just like in building a house, one should start by laying the foundation or the groundwork first. Only then can one proceed to erect the structure.

Which is why, if we are writing blog posts, we should have tucked inside our sleeves the fundamentals.

Taking off from Ty Tribble’s course on MLM Blog Secrets Part 2, these are the fundamentals in writing blog posts that one should know:

Fundamentals of a Blog Post

#1. 150-250 Words

This is the standard length of your blog post measured by the number of words. Here’s an anecdote that helps me remember about the desired length: A good speech is just like a lady’s dress. It should be long enough to cover everything but short enough to keep it interesting.

#2. Include An Image

An image or a picture is already an expression that is worth a thousand words. This could enhance your blog post or reinforce a point that you are driving at.

#3. Always Have A Category

Saturated as we are with a lot of content on a daily basis, we need some kind of order that could help us sift through various content and just focus on those that we need at a particular time. So, if I am just looking for copywriting blog posts, I would just have to look for the copywriting category and zero in on this topic.

#4. Tags Are Important

Just like in doing categories, tags are important in labeling your blog posts. Its major role is in driving traffic to your website akin to good keywords for search engine optimization (SEO) purposes.

#5. SEO and HEO

Once you have the content, the next thing that you should work on is search engine optimization (SEO) and human emotion optimization (HEO). SEO has something to do with keyword research and building, which I have discussed extensively in previous posts. HEO has something to do with appealing to the emotions of your target audience. We will discuss this extensively in the upcoming posts.

Once you have armed yourself with the fundamentals in writing blog posts, you are now ready to begin writing and posting, albeit slowly but surely.

Happy Posting!

What Do You Consider As A Must-Do In Blog Posting?

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!

To Your Success,

Elmar Sandyck
Elmar Sandyck

10 thoughts on “5 Things You Should Know About Blog Posting

  1. This is the first time I heard about the term HEO but I think I know what you mean about appealing to emotions of our readers. I can’t wait to read about your HEO post soon!

  2. Hi Oliver,

    It’s really the first time I hear that Oliver, I’m not sure if it is the case.

    In my opinion it’s the number of backlinks to that particular post and also the social buzz it receives that is considered more valuable to the search engines, instead of just the number of words.

    Wouldn’t that be more logical? What do you think?

    Thanks for dropping by!


    I read on Ilka’s blog about the fact you started the idea of acknowledging the top supporters on your blog at the end of each month. I didn’t know it was your idea! Great idea Oliver!

  3. Hi Dennis,

    Wow, someone from “Down Under”, nice to meet you Dennis.

    I’m glad you like my post.

    Thanks for telling about The plugin SEOPressor, I didn’t know it and I’ll investigate it.

    Take care,


  4. Hi Ilka,

    Indeed, the fundamentals are vital!

    I like the little anecdote too, it’s true for a woman’s dress and also for a blogpost. 😉

    I got this question from Oliver Tausend : I once heard that search engines consider longer post (above 300 words) as more authoritive – what do you think about that ?

    Personally I don’t think the length is considered extremely important to the search engines, but more the number of backlinks to that post and also the social buzz it get’s. What’s your opinion on that Ilka?

    Thanks for dropping by and leaving a comment!


    Thanks for the wonderful Christmas card, I didn’t expect that. Mine is on it’s way!

  5. Elmar, Some interesting information. Thanks.

    The key of successful blogging also depend on quality of formatting. For example, if you’ve well formatted articles with necessary headings, sub headings, titles, paragraphs etc.. Readers are likely to read them with interest compared to One single paragraph.

    I am wondering though but isn’t limit of 150-250 Words a really good idea?

  6. Hi Kirsty,

    I shouldn’t go way below the 150 or 2500 words, although I believe that the quality of you post is more important than the quanty (of words).
    Also the number of backlinks and the social buzz it gets are more important than the number of words in itself.

    Thanks for stopping by!


  7. Hi Kim,

    I completely agree, the way you format your post is vital.
    When you put in some nice pictures and make a nice lay-out with headings, sub headings, indents, bolds, etc… people will be more tempted to read your article!

    I think you are right about the number of words. Like I said to Kirsty (above) I think you shouldn’t go way below the 150 – 250 words.

    Thanks for you comment!


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