Blog networks can become an invaluable tool within your marketing arsenal, and provide you with a much greater promotional reach. If you’re wondering, a blog network is a collection of sites that you (or your company) own and manage. These sites are generally about slightly similar topics that overlap, but by no means have to be. This makes it easier to combine and leverage the traffic from all sites into a single purpose.
For example, you can create a blog network that contains multiple sites, each with different subjects such as golfing tips, golf holidays and travel, golf clothing and equipment, celebrity and pro-tournament golf, and so on. Each site is obviously centered around golf, but different enough to have their own readership, keywords, and require different searches to find. Now instead of only having one simple blog with one set of targeted keywords, you have multiple blogs, and are spread out amongst the search engines more, making it much easier for golf enthusiasts to find you.
This provides you with great benefits, including a much larger overall readership, your readership (and hopefully mailing list) is organized so you know who came for golf holidays, and who came for golf equipment. You can then easily present each segment with products and services that may benefit them, plus advertise your other golf sites and easily cross sell products to your entire readership.
Generally it’s a pain to setup a blog network. You have to:
- get the domains and hosting in place,
- install WordPress on each domain,
- configure WordPress as needed, then of course,
- manage and add content to each site.
This can be a time consuming task, but a newer software system on the market called xMarkPro relieves a great deal of the pain involved. xMarkPro allows you to easily create and manage a blog network, or even multiple blog networks. xMarkPro is an excellent WordPress Manager.
Using the domain manager, by completing a small form within seconds you can have a new domain created, with WordPress installed and configured with the desired themes, plugins, settings, pages, posts, and more. Plus it allows you to easily centralize management of all your domains, including one-click login to your WordPress dashboards, automated upgrades of WordPress and plugins, plus a great deal more.
Not only does xMarkPro handle domain and WordPress management beautifully, it also provides professional management of campaigns, link tracking, split testing, traffic & sales statistics, plus more. With all traffic being automatically tracked via Piwik (a world leader in open-source traffic analytics software), plus the ability to automatically download commission and sales data from all programs you promote, you will receive unparalleled statistics regarding your online operation.
With the high quality analytics available, you can view detailed information regarding your overall network, plus broken down by domain, page, country, campaign, link code, and others. You can view statistics such as raw & unique views, bounce rate, clicks, joins, sales, refunds, commission earned, and much more.
Now only that, xMarkPro provides both graphical and tabular statistics, which are packed with AJAX functionality allowing you to instantly view the exact statistics you want, without waiting for your browser to reload. Nothing beats is, as you can easy pinpoint the strong and weak areas within your operation.
In conclusion, setting up your own blog network has a substantial number of benefits.
- Greatly increase your exposure and readership volume,
- gain placement for more keywords within search engines,
- have a great deal of extra advertising space,
- cross sell your readership to your other sites, plus many more.
Setting up and managing your own blog network can be an arduous task, but the folks at xMarkPro has definitely made is much less of a hassle.
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To Your Success,