Every time I meet someone
Either on a business or a personal level, I make sure that I look my best.
My mantra has always been, “best foot forward.” In all my dealings, more often than not, first impressions do make a lasting impression.
This, in a nutshell, is how we should approach landing pages.
The Power of a Landing Page
The Internet is a free-for-all space that everybody is inching its way to get noticed. All kinds of promotions, offers, gimmickry, propaganda, and what-have-yous have sprouted like mushrooms that the market is just so overwhelmingly saturated with so much at such a fast pace that everybody couldn’t keep up with everything anymore!
Whew! We are all like teeny-weeny voices in the wilderness trying to get noticed; trying to be heard. But how?
In the worldwide web, everything is operated in just one click of a mouse. We are all a click-away to attracting a site visitor, turning them off, making them go away, or holding their attention for so long in making them stay.
Suffice it to say, at the first instance, we really have to look our best to catch their attention. And it all begins on that one crucial page: your landing page.
Landing Pages 101
A landing page, also called a capture page, is the first thing that a potential client or customer sees after it has been directed to your website from an external source like Pay-Per-Click (PPC) ads, articles, press releases or news items, comments, or any other references about you or your product.
You only have literally a number of seconds to make sure that your landing page does what it should do – be a springboard for all your other pages that you want a potential client or customer to explore.
So, What Makes For An Effective Landing Page?
It all begins with the right questions:
1. What are you offering?
Either a product or a service, it has to be very clear from the start what you are offering to the customer. If it’s a cupcake store, do you do custom-made cupcakes or do you only offer cakes on a menu?
2. Who is your target market?
A basic rule in business and in marketing is: know your target market. Are your cupcakes appealing only to a particular group or is it for a general consumption? Some famous cupcake stores are more into niche marketing and usually cater to a specific group like university students.
3. What makes your offer special?
What’s that extra edge that you have that would make them want to choose you over the rest? Do you offer free delivery? Do they see value for their money like an extra cupcake for every 10 orders? You have to be creative and identify how you can make your package more attractive.
4. What do they need to do to order or purchase?
Can they call you? Send you an email? Order online? Live chat orders? The more channels you open for your potential customers, the more chances that they could reach you and you could respond to them quickly.
Do you think you have an effective landing page?
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To Your Success,