costly internet marketing mistakes to avoid

Internet marketing is becoming a valuable component of most companies’ marketing efforts.

If your website is not up to date, if you don’t produce quality content on a regular basis and if you don’t have some kind of Search Engine Optimization strategy in place, your online business will suffer.

However, if you are diving head first into Internet Marketing, without understanding the industry, you can end up making some costly online marketing mistakes.

In a video produced by Milestone Video, top marketers talk about the most common mistakes online marketers make and how you can avoid them.

Without further ado, here are 10 costly Internet marketing mistakes to avoid:

Costly Internet Marketing Mistakes to Avoid

#1. Analysis Paralysis

Tell me if this sounds familiar: you dream about financial independence, you believe your business idea has potential, but you never dare to take the first step. The problem, says Terrance Gains, is that you get “analysis paralysis”.

You start to think about all the challenges that you may face before you even get started. You do a lot of research and read every article possible, you go to conferences and you get overwhelmed before you get a chance to actually do something.

If you have an idea and you believe in it, get STARTED.

#2. Getting Rich Quick Mentality

online marketing mistakes to avoid

According to Kim Rowley, one of the most common and costly Internet marketing mistakes to avoid is the mentality that you will get rich overnight. A lot of people think online marketing is a get rich quick scheme, but they couldn’t be further from the truth.

You can’t just put up a website and expect to make money. You need to constantly produce quality content and to promote your website.
Putting all your eggs in the same basket is another marketing mistake to avoid.

You need to diversify the monetization of your website. This way, if one of them takes a hit, you won’t be completely out.

#3. Isolating yourself

One of the biggest online marketing mistakes you can make is not making connections. According to Amanda Farris, if you don’t make connections, you can’t understand how the industry is growing, where the industry is growing, and what you need to do to be successful.

#4. Not Tracking Analytics Properly

“You can’t manage what you don’t measure.” You’ve all heard this saying before, but John Chow believes it’s widely applicable in the world of Internet Marketing.

If you don’t track your progress, you don’t know what mistakes you are making. And, if you don’t know what mistakes you are making, you can’t evolve.

#5. Being Overly Promotional

online marketing mistakes to avoid

One of the toughest Internet marketing lessons you will learn is that people don’t buy products; they buy solutions.
Instead of flooding your website to promotional messages, try to be helpful to your audience.

According to Syed Balkhi, you should recommend a product rather than selling it. And, always make sure you add value to your content and provide your audience with relevant, well-researched information.

#6. Not focusing on value

There are over 1 billion websites in the world right now. Hundreds of them target the same audience as you. So, what makes your website better than others asks Kyle Schumacher?

The answer is value. If you want to be on top of the list and get quality traffic, you need to increase the value of your content. Take your sales hat off and focus on creating content that will establish you as a voice of authority in the industry.

#7. Selling before connecting

Not every person that lands on your website wants to buy your products. A lot of them are just looking for information. The sales funnel is big and it can take some time before you make a sale.

In order to ease the process, provide really good information and help your potential customers find what they need. Engage with them and make them feel like you are helping them, not just selling to them.

#8. Not looking out for your partners
costly Internet Marketing Mistakes to Avoid“Your subscribers are your partners,” says Jennifer Parker. If you don’t look out for them and if you don’t offer them relevant information, they may turn to someone else for help.

#9. Selling without solving

What do you see when you look at your merchandise: a product or a solution?

A common online marketing mistakes people make is they look at the product, not at the solution they are going to provide.

Instead of selling, try to offer solutions to your potential customers.

#10. Trying to do everything for free

There is no such thing as true free traffic, says Josh Valencia. The only free traffic you can get is with SEO, but it is a slow process that takes time to show results, and you need to be patient.

But, you don’t have to spend tens of thousands of dollars to get started. Even a couple of hundreds can make a difference if they are spent wisely.

But, you don’t have to spend tens of thousands of dollars to get started. Even a couple of hundreds can make a difference if they are spent wisely.

What’s your opinion on this?

Can you add a number 11, 12, 13 to this list?

Let us know your thoughts in the comments below!
Also, take a close look at your website. Are you making any of these online marketing mistakes?

Leave a Reply

Your email address will not be published. Required fields are marked *