Google WalletI was chatting online with a blogger yesterday and we got into an animated discussion about Google’s latest baby – the Google Wallet.

“Tap, pay, and save with Google Wallet.

In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards.

 

Now we’re on the brink of the next big shift.”

So goes Google’s vision for Google Wallet.

Google Wallet Is A Phone
Application That Literally
Makes Your Phone Your
Wallet At The Point
Of Sale

 

 

Its launch is supposedly Google’s way of making mobile shopping a total pleasant experience for businesses and most especially the consumers. From the part of the consumer, payment is made easier; and, from the merchants or businesses’ end, promos and offers like coupons to be given away and loyalty programs could easily be facilitated. Credit cards could also be stored. In the future, Google Wallet is envisioning that airline boarding passes and tickets, ID and even keys could be stored in it!

Currently, Google is still field-testing it in the US and is working with Citi, MasterCard, Sprint, and First Data as well as a number of retailers. It will officially be launched in the summer.

Google Wallet is combining NFC or near-field communication with what they are calling PN65, a secure element chip paired with NFC. There’s no need of swiping.

 

It supposedly works in two easy steps:

1.) Look for the Google Wallet or MasterCard PayPass symbols at checkout.
2.) And, just tap your phone on the reader!

 

Voila! Payment has been made.

Well, you have to hand it to Google to market it anew as if it were something revolutionary when in fact; it is not a totally foreign concept at all. I would like to think that the reason Google has partnered with MasterCard on this endeavor is that the latter has been using tapping of credit cards to wirelessly pay instead of swiping the card (the concept behind the MasterCard PayPass).

And, here’s bit of trivia that was shared with me re: Google Wallet:the VP of Payments of Google is formerly of PayPal.

Well, if you want to read more about Google Wallet you can check these out:

http://www.google.com/wallet/

http://www.digitaltrends.com/mobile/how-google-wallet-works/

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!


To Your Success,

Elmar Sandyck
Elmar Sandyck

21 thoughts on “Google Wallet, Anyone?

  1. Hmm, interesting bit about having someone from PayPal to be Google’s current VP for Payments. Google really knows how to get the right people to be working for them.

  2. Aloha Elmar, awesome post and gosh what is the next best technology. Unfortunate I am sure there are those working on a software to capture our information, since it is a simple as a swipe or laser tagged. But it continues to go forward and we as marketers has to keep up with it. Glad I came by and thanks for sharing! Keep it going! Mahalo, Lanikee.com 🙂

  3. Hi Elmar,

    What will Google get involved with next one wonders?? Is it just me getting older or does it feel as if technology is like an untamed beast surging ahead at such a pace that it is becoming increasingly more difficult to keep up?

    Google Wallet does sound like it would make life a lot easier. Thanks for bringing us the news!

    ~Marcus

  4. Hi Lani,

    I agree, we need to keep up with the changes in the online world . Google is expanding their services and in a few months, who knows what they will introduce next ?! Too bad it’s not yet available here in Belgium.

    Nice to see you after a long time, Lani! Have a great week ahead of you!

    Take care,
    Elmar

  5. Hi,

    Indeed, Google has done it again! They really have the ability to get the best and experienced people working for them.

    Thanks for dropping by!

    Take care,
    Elmar

  6. Hi Jack,

    Awesome indeed! Google never fails to surprise us and you wonder: what’s next in line? Imagine using a credit card without the credit card itself. All from the phone! Amazing and very convenient, indeed.

    Thanks for dropping by!

    Take care,
    Elmar

  7. Hi Marcus,

    Hahaha… so true! Technology is really moving in a very fast pace. I just hope we have the knees to keep up with it! Well, as a matter of fact, we don’t need strong knees for it – just a good phone. 🙂 Perfect for our geriatric future.Hahaha

    Glad to have delivered the latest Google news to your attention.

    Take care,
    Elmar

  8. Hi Janet,

    If it’s something new, I could say I’m excited about it.

    But you have raised some interesting questions. Google Wallet is still in the testing stage in the US now (San Francisco and NYC, I believe) and I think one of the things that they’re trying to strengthen is the security issue. In a way, I’m excited to know how they are eventually going to turn things around it to make sure that it’s a pleasurable and secure activity for its users. It’s going to be launched this summer so, we’ll just have to wait and see!
    Like I’ve been telling Marcus, perhaps this would be a great tool in our geriatric future! hahahaha

    Take care,
    Elmar

  9. It is. Although not quite novel, it’s really a nifty tool. No need to worry about leaving your credit card at home because,conveniently, you can have that on your phone!

    Although, you might want to check out Janet’s comment and my reply in the thread of conversations for some questions that she raised.

    Thanks for dropping by!

    Take care,
    Elmar

  10. Hi Elmar,

    Wow, interesting post. I have heard that in other countries the cell phone is their wallet, but I didn’t give it a lot of thought until now.

    It’s cool but scary at the same time. What are the security risks? Maybe it’s safer, but I can only imagine the terror I would feel if I lost my phone or if it went through the washing machine like my last one did. LOL (Brings a whole new meaning to money laundering.)

    It will be interesting to see how it all works. Interesting too that paypal is part of it.

    Great post!
    Heather

  11. Hi Melanie,

    Very true, indeed. Google is revolutionizing not only online marketing but almost every aspect of the internet industry. I really can’t imagine what Google is up to next.We’ll just have to wait and see!

    Thanks for dropping by!

    Take care,
    Elmar

  12. Hi Mark,

    Thanks for sharing this latest development. Will check on it. If that’s the case, I think we will be seeing more interesting things from these two payment solutions. Let’s just wait and see which will enjoy tremendous success! :). Thanks for sharing your insights.

    Take care,
    Elmar

  13. Hi Ilka,

    I think Google understands the risk that goes with it. Pretty soon they’ll have to answer questions like this one especially if security issues are being addressed. It’s on a soft launch and we’ll see by the start of summer, their expected release, if things will go well according to plan.

    Indeed, this is going to be exciting! I’ll keep you posted! Thanks!

    Take care,
    Elmar

  14. Although the news around Google Wallet came out a few days ago, I never really got into the details. Thank you for this article, Elmar. it will be interesting to see how much of an impact this is going to have on the existing modes of payment.

  15. Hi Heather,

    I must agree with you! With all the hacking and online theft, who wouldn’t be worried! I guess these providers are already aware of this and are taking precautionary measures on how to prevent security issues to arise. We’ll have to wait and see this summer as Google Wallet nears its launch.

    By the way, I had a great laugh with your own concept of “money laundering!” hahahaha

    Take care,
    Elmar

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