Let’s say you have been selling eco-friendly products.
You’ve got a good website in place, a blog, a Facebook and Twitter account and everything seems to be going well so far. Do you refine your website some more? You don’t, because to you, everything seems fine and dandy.
But you want MORE people talking about your products and telling their friends and family. You want word-of-mouth to spread naturally.
So how do you get more people to your site and buy your great eco-friendly stuff? A website that “looks okay” to you could be a pretty boring website to someone else. And boring doesn’t help you to get word of mouth, does it?
So what do you do?
Refine your website. Make it better.
These days, you cannot content yourself with “okay”, or “fine”. Your website and everything in it should be extremely engaging and incredibly tangible! Make your entire website a buzz generator. Every page should have a certain mood, designed to elicit a specific thought in the visitor’s mind. You want them to be thinking, “this is really cool!” or “wow!”.
Remember the AIDA model?
When you refine your website, go back to it. Get their Attention with your landing page. Hold their Interest and lead them through your site with great navigation so they don’t wander off and click away. Make them Desire to know more by featuring some interesting bits on every page. Get them to take Action with your call to action (to buy or to share) and make it easy for them to proceed to checkout when they do buy.
On the other hand, if you already have a great website that gets raving reviews, congratulations! Just keep it current. Surprise your loyal visitors from time to time with a new offer or a great new blog post, and they’ll surely keep coming back to you!
Do you think it’s time to refine your website? What are your challenges? Share your thoughts by leaving a comment below. If you enjoyed today’s post, please don’t forget to bookmark it or share it with your friends. Thank you!
To Your Success,