My friend tweets a lot. She tweets when she wakes up in the morning, just before going to work, as soon as she’s back home, just before she goes to sleep, and at anytime in between that!
And no, she just doesn’t tweet to share about personal thoughts and activities…she uses Twitter for marketing her business.
What is Twitter?
Twitter, a micro-blogging tool, has become a powerful marketing instrument today. Almost every business uses Twitter for marketing, and why not? It has become a valuable tool in building your network, establishing connections, engaging in valuable conversations and making friends. All of these things are essential in marketing and public relations, and if you’re not yet sold on this micro-blogging phenomenon, now is the time to reconsider and use Twitter for marketing.
Here are the 5 ways you can utilize Twitter for marketing:
1. Promote blog articles, webinars, interesting news and more.
Share valuable information through your tweets. You not only promote your name and business – you get to share to thousands of people, who could retweet your information to their own followers!
2. Provide live updates.
If you’re attending a conference, seminar or trade show, you can use Twitter to announce last minute changes and events that are happening as it happens.
3. Announce specials, deals or sales.
If you have some exciting promotional activities, Twitter is a nifty way of getting the message across to your target market. Remember though, that Twitter should not be used as a pitch tool. This turns people off, so you don’t want to be doing any aggressive marketing here because this should be a place for sharing information and knowledge.
4. Eavesdrop and get valuable feedback.
You can also monitor what people are saying about any person, topic or company. Twitter has a search engine that lets you do just this. Or, you can use the hash tag #symbol.
5. Keep in touch with bloggers/media.
Bloggers abound on Twitter. Follow those who inspire you, and find others who have valuable information to share too. Be friends, and take advantage of the power of the retweet button to spread great information!
Indeed, Twitter is a great promotional and marketing tool, and for pointing to interesting things you’ve found on the web. It’s also great for building credibility and influence, so use it, and use it well.
If you have recently started tweeting for your business, or are just planning to use Twitter for marketing, I hope you found this post useful.
I do believe in the power of Twitter as a marketing and brand building tool, and if you like this post, please tweet this to your friends! You can also share this on any of your social networks. To get more tips like these and other topics on social networking, simply sign up using the form below to subscribe to my newsletter. Thank you!
To Your Success,
Elmar Sandyck
July 28th, 2010 at 2:17 pm
Great Blog post. I am going to bookmark and read more often. I love the Blog template
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admin Reply:
July 28th, 2010 at 5:01 pm
Hi Jason,
Glad you like it. Thanks for the compliment!
Thanks for stopping by!
Elmar
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August 13th, 2010 at 6:15 am
Amazing blog and very interesting stuff you got here! I definitely learned a lot from reading through some of your earlier posts as well and decided to drop a comment on this one!
Anyways, I just signed up for your newsletter and will definitely come back for more. Feel free to do the same for my blog when you get a chance!
Also, if your looking to do some guest posting or promoting some of my products definitely check out my site: Make Easy Money Online with Dino Vedo.
All the best,
Dino Vedo
PS: Like my Facebook fan page and follow me on Twitter and I’ll do the same for you!
[Reply]
admin Reply:
August 14th, 2010 at 12:18 am
Hi Dino,
Great you like it.
Elmar
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September 21st, 2010 at 4:50 am
Thanks for these tips Elmar! I really enjoy using Twitter and while you can’t expect sales conversions from the site, it’s just really a great way to learn, share and spread great information!
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December 25th, 2010 at 1:35 am
It’s a gread read and I believe 2011 will be an interesting year for Social Media, Public Relations and Publicists. Atleast we’re accepting new clients at Cloud 21 PR.
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January 4th, 2011 at 5:01 am
Cool and good, there may be actually some good points on this subject post some of my friends might find this relevant, will send them the link, many thanks. Fantatic web site! Really good stuff here. Thanks
[Reply]
admin Reply:
January 4th, 2011 at 2:14 pm
Hi,
Thanks for the kind words,
Elmar
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