Google +1If you’re familiar with Greek mythology,

you will probably remember how gods and goddesses, Titans, and mortals, battle it out for power.

Remember how Titans and mortals often defy the gods and goddesses for a glimpse and taste of that almighty power vested upon those seated at Mt. Olympus?

Which brings me to the battle of our own modern-day Titans – Google and Facebook.

Who Is Powerful Enough
To Be Among The Gods?



Much has been said already and I know that the Internet is already saturated with a lot of discussion over who’s really lording it over in the social network scene. In my opinion, it is still Google. Its encompassing reach especially in the search engine scenario is something that Facebook is wanting. This is notwithstanding the fact that Facebook has teamed up with Microsoft’s Bing, integrating the Facebook “likes” into search results late last year. This integration did not really go into Bing’s actual algorithm, which means that a Facebook “like” has no effect on Bing’s search rankings at all. It was just some sort of social validation tool. Social proof as we called it.

With the advent of Google’s +1 button,Google is now making its search engine more social with this feature similar to the Facebook “like.” Read the previous article here. This move is really an acknowledgment on the part of Google that Facebook is up and arms for global domination and the former will not take it lightly just sitting down.



And, the best thing about Google +1 is that, unlike the Facebook-Bing integration, Google will eventually integrate its +1 into the search algorithm itself so human votes will have an impact on search ranking.

When someone recommends something, that’s a pretty good indicator of quality,” said Matt Cutts, Google’s principle engineer for search in Advertising Age. “We are strongly looking at using this in our rankings.”

Injecting a social layer into the algorithmic search is key to relevance,” said Dave Karnstedt, CEO of Efficient Frontier, in the same article. “Do a search on ‘DVD player’ today now you will see 35,000 results in less than 3 milliseconds. It’s meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience.”

So, the question is:


Will Google +1 Enhance The
User Experience More Than
The Facebook “Like?”


Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!

To Your Success,

Elmar Sandyck
Elmar Sandyck

12 thoughts on “Google +1 vs Facebook Like

  1. I would have to agree with you that Google is still the Titan to beat. Facebook’s capabilities are limited within its community whereas Google is open.

  2. Hi Elmar!

    First time on here, man! Nice site!

    Hmm, this is a very interesting conversation you started here. I definitely believe that Google and Facebook are in 2 completely different arenas when it comes to social media. Personally, when I think if social media I think Facebook. When I think of information dissemination I think Google.

    But I also think that Google is definitely trying to tap into some of the social attributes that the internet has given birth to and in the process enhance the overall experience for their customers (everyone that goes on to google to search for anything).

    Google definitely understands that as time and technology progress, peoples “instant gratification” meters keep getting higher and higher and they want to be able to find what they are looking for in the shortest amount of time possible.

    +1 will make the absolute best content on the web the most relevant (which is what people want when they are searching) and will add a social aspect to the content itself.

  3. Hi Ilka,

    Yes, human votes really have an impact in search rankings. Google will also be integrating its +1 feature in its search algorithm so it’s something we should brace ourselves for :).

    My weekend was great and I hope yours was, too!

    Take care,

  4. Hi Hector,

    Welcome to my blog and thanks for the compliment!

    I agree! Before, when we think of social media we only think of sites like Facebook,Twitter, etc…. I guess, in the long run, Google really wants to dominate the online world, including social media.

    Thanks for stopping by, Hector, and I do hope to see you around here more often.

    Take care,

  5. Hi Nazimwarriach,

    It really is interesting to see how Google +1 will work as a social tool and really giving FB a run for its money in the social networking department. Thanks for stopping by and sharing your insights.

    Take care,

  6. Hi Drew,

    Indeed, I think it’s something we should look at, considering that Google’s algorithm is always changing.

    Take care,

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