social media fatigueThis is part one of a two-part series.

Have you experienced social media fatigue?

Blame it on the heat.

Or, blame it on boredom and doing things practically the same way, everytime.

You could probably blame it on exhaustion or lack of energy and the drive to start something new.

Or, worse, blame it on the feeling of being so overwhelmed with too much going on all at the same time that you are already spreading yourself too thin!

Whatever you want to blame it on, a day (or two) will come that you will get tired of all of it – Facebook, Twitter, Google +1, and all other social media platforms! You practically just want to shut everything off and not socialize online and enjoy your quiet corner on the Web.

And, yes, they call it Social Media Fatigue.

When do we say enough is enough?

To Be Or Not To Be Virtually
Existent: That Is The Question.

Let’s face it: in the current scenario, when you are doing business online, it’s a must to be socially networking or doing the rounds in social media sites if you want to get around and start marketing yourself and your product or service.

The same real-world concept of “no man is an island” practically holds true in the WorldWideWeb and the rules of engagement are much complicated because you have to toggle through different platforms and its intricacies and protocols and what-have-yous until you use it well to build your connections or network.

I have oft-repeated in the past that if you really want to succeed in your online marketing business, you have to build relationships and connect with people.

Marketing Is Really A



There are just a lot of social media sites out there and if you think of the various platforms with which you can be a part of and engage yourself into, believe me, the task could just be so overwhelming you’ll get crazy at times!

Take the example of Facebook and Google.

Let’s say I’m already active on Facebook and have since socialized with a group of people that already includes prospects, is there really a need for me to sign up for Google+1 so I can reach a totally new market or audience?

Is the thought or idea of starting a new group that appealing enough, business-wise? That would mean I would have to start from scratch unless all the people I will be connecting with on Google+1 would practically be the same set of people that I have already connected with on Facebook.

Which brings me to another question: so, what’s the point?

Check back for the conclusion of this two-part series on social media fatigue in the next post.

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!

To Your Success,

Elmar Sandyck
Elmar Sandyck

11 thoughts on “Have You Experienced Social Media Fatigue?

  1. Hi Elmar! I know what you feel and mean about social media fatigue. It feels like chasing something that you can’t really catch because once you’re there, another one appears that needs catching. Really, when will all these social media platforms stop?! I’m sticking with Facebook for now as I’m still learning more about it as the day goes by.

  2. Hi Elmar,

    Loved reading this post. I have to say that I have kept well away from Google+ so far, anyway. It’s not that I don’t believe it is of merit but I had to ask myself a series of questions when it came to considering whether I wanted to get involved now and my answers gave me my direction.

    Why do you have to get involved now? Is it because it’s new, everybody else is, you’re scared you’re going to miss out? I decided I didn’t require it in my life right now.

    Have you exhausted networking on exiting social platforms? Definitely not.

    It does feel as if one is increasingly trapped on a business treadmill and one is too scared to stop running in case you miss something. I for one am starting to tire as the treadmill just seems to be getting faster and faster with no end in sight.


  3. Switching from one account to another, and checking your accounts more times a day can be exhausting. But, when it feels like that, i try to remember why i like about what i’m doing.

  4. Hi Janet,

    Great to know that things are working out well for you in the social world :). I’m very much agreeable when you said that the focus should be with the people with whom we are connected to and not with the platform. Focusing on the latter could really be overwhelming and detach you from the real essence of making meaningful connections, as you will find out in my succeeding post. 🙂

    I wish you well with your 30 day challenge and I can’t wait for your report!

    Take care,

  5. Hi Oliver,

    Thanks for the question, Oliver. Well, everybody seems to be wanting to jump into the Google+1 bandwagon and I myself don’t know if I should be in it as well. That’s why I’m waiting for Janet’s report on it. 🙂

    Will give you an update about it.

    Take care,

  6. Hi Juan,

    There are really a lot of options out there but in the end we need to know what social media platform works best for us. We can always try all the social media sites but we just have to brace ourselves with frustrations when we can’t eventually manage all of them. 🙂

    Thanks for stopping by!

    Take care,

  7. Hi Elmar! I think when you cannot have meaningful relationships with your connections anymore, social media can be too much to handle already and one should cut down and focus on quality rather than quantity.

  8. Hi Ilka,

    With a lot of social sites out there, definitely it’s a huge buffet that we’re talking about…lol. You can get all the dishes you can see but will end up not finishing everything in your plate. Selecting the best meal is the trick ;).

    Take care,

  9. Hi Mia,

    Definitely, it is hard to manage and switch from one account to another, that’s why it’s better to choose which platform is ideal with your social media goals =)

    Take care,

  10. Hi Marcus!

    That is a great point! We really can’t deny that there’s a tendency whenever we learn of something new that we want to try it out of curiosity. But just how far should we really go in testing out every bit of them? The treadmill scenario that you presented really comes to mind.

    I say, let’s weigh things and see if a new social media platform is for all of us. 🙂

    Take care,

Leave a Reply

Your email address will not be published. Required fields are marked *