social media fatigueThis is the second part of a two-part series on social media fatigue. Click here to read the first post.

I’ve talked about Google+1 and Ilka Flood of The Enlightened Networker also has posted a truly helpful post about its many features and it would seem that everyone is joining the bandwagon. Looks like Google+1 is earning a buzz and is really gaining a lot of following especially from business bloggers. As of latest count, Google+1 is about to hit 10 million users.

Admittedly, I’ve just skimmed the surface of Google+1 and I’m not sure if I’m really ready to delve into it what with all the social media fatigue that I’m on the brink of experiencing. (I mean, honestly, with the launch of Facebook’s Video Chat feature recently, we already have our hands full in one social media site alone!)

I mean technology advancement is so fast and I’m really wondering if I should keep pace and try everything that comes out everytime! Of course, there is the issue of social benefits that comes with every social media pursued. The question here is: Is it worth it?

If you’re like me and are experiencing some kind of fatigue running about social media circles, think this through: The only way, the best way and the most realistic way to avoid social media fatigue? You don’t have to be in all Social media sites.

We Can Choose Our Social Media
Platform Wisely.


Here is my suggested remedy to avoid social media fatigue:

Take the time to get on social media platforms that you think are relevant to you, your business, and well-worth your time. Carefully assess and sift through your target market and audience.

Ask these questions:

  • What are your demographics?
  • Where can you find them?
  • What social media sites do they frequent?
  • Do you think it’s best to connect with them on Facebook, Twitter, Google+1, Tumbl’r, MySpace, etc.?
  • Or, do you think it’s already beneficial to be on Facebook alone?

Narrowing down to your target niche can really guide you in taking stock of what’s your priority in terms of your online campaign. By doing this, you could organize your online campaign well.

Suffice it to say, you should really focus on social media sites that can really help you and your company strengthen its hold in your industry. If your being in one social media site is just a waste of time and simply frivolous, then, why bother? Remember it’s not just about connecting; it’s about meaningful and relevant connections.

If you just zero-in on one social media site or two, so long as you can handle it well, then, you don’t have to suffer social media fatigue.

Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!

To Your Success,

Elmar Sandyck

Elmar Sandyck

12 thoughts on “How To Handle Social Media Fatigue

  1. Hi Elmar! Thanks for such an eye-opening post. Haven’t heard of social media fatigue until now. It really happens, huh? Even to the best of us.

  2. Hi Elmar,

    Amen to that! 🙂 I am with you on this. Just because there is another platform available does not mean we have to jump on it too. I am busy enough and honestly how many people can one you be interacting with in a meaningful way at a time?

    Your advice on this is excellent. Be selective. Go for quality not just quantity.

    It does not mean I won’t look at Google + in the future but right now I don’t need to be any busier than I am.


  3. Hi Elmar! I could really sense your frustration about trying to keep pace with all the latest in social media and whether we should really be in all of it! The temptation is really great to be everywhere because the point you want to reach a good number of people but at the end of the day, why exhaust yourself trying to reach everyone when you can just choose wisely and connect with people that really matter?

  4. Hi,

    Indeed, it would be great if we can manage a lot of accounts but of course we all know that it is not humanly and singularly possible, unless you hire people to manage your accounts for you. The best thing to do is just choose the right platform for you so as not to be frustrated and exhausted.

    Thanks for sharing your insights! 🙂

    Take care,

  5. Hi Rowena,

    I think that’s the case for almost everyone, we wanted to see what’s the latest hype and it sounds like a good idea to let the experts do the testing first =). Thanks for sharing your thoughts.

    Take care,

  6. Hi Marcus,

    There are plenty of social media sites out there and no one could really keep up with all of them! Anyone can easily sign up, but managing all of them? Now that’s a different story!

    Janet mentioned she’s taking the Google +1 challenge for 30 days, perhaps let’s wait for her take on this 🙂

    Take care,

  7. Hi ,

    Great to see you here. Yes, social media fatigue is true and can happen to anyone. We really need to learn how to manage and choose the right tool so as to avoid this. Thanks for stopping by!:)

    Take care,

  8. Hi Oliver,

    Managing a lot of social media accounts can not only eat up a lot of time, but also divide our attention in building a meaningful network. 🙂

    Thanks for sharing your thoughts with us too 🙂

    Take care,

  9. “I mean technology advancement is so fast and I’m really wondering if I should keep pace and try everything that comes out every time!”

    I couldn’t agree more. To be honest – I haven’t even touched the G+ as of yet. Have no intentions for a while. There is sooo many other social media platforms out there that allow us to connect just fine. Maybe this will be better – not sure. But I have my hands full with what I have going on at this point. lol.
    Technology advances so fast it’s hard for me to keep up! 🙂

  10. Hi Brock,

    Yes, I get you! Just when you haven’t completely soaked in one platform, along comes a new one! Technology is really running at a very fast pace and competition is everywhere. To stay in the market, companies need to constantly innovate and Google makes another buzz with its Plus 1.

    Thanks for stopping by 🙂

    Take care,

  11. Hi Sid,

    Great to see you here! It’s always my pleasure to connect with fellow online networkers. Thanks for dropping by and I hope to see you again soon.

    Talk soon,

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