ranking factorsThere’s no denying the fact that the blogosphere is once again…shifting.

And you thought you had everything sorted out, didn’t you? Apparently, everything seems to be up in arms against the giant that is Google. And Google is responding.

Social Signals.



Once again, Google is apparently trying to tweak some changes into its ranking factor. (Ranking factor, of course, refers to ranking in search engines and has something to do with search engine optimization). Google will now give more importance to social sites, using data from social sites like Facebook and Twitter as a ranking factor (i.e., Twitter Retweets and Facebook Likes). Google is seriously considering the fact that Twitter retweets may be the new linking system and is a new form of building links.

Author Authority.



Content that is being shared around on Twitter becomes popular and its ability to be retweeted again and again has something to do with the credibility/popularity of the person who retweets a link or other content. So, even if your content is retweeted over and over but the ones retweeting it are not really persons of influence, content being retweeted has no bearing.

So, Google is actually measuring influence, so to speak.

Makes sense but can it really be quantified and measured? Just how sure is Google that it’s reading the social signals right? Just how sure is Google that the authority of the author is really that influential? It’s as if getting linkbacks or backlinks to your site is being pushed off the equation and the reliance on these social signals is being favored now.

Just How Important Are Social Signals And Author Authority As Ranking Factors By Google?



I still think that getting backlinks is very important in network marketing. It’s still very effective in driving traffic to one’s website. You can actually get a tool like Synnd™ to drive backlinks to your site and yet have your content made visible and shared all around social sites. There’s no need to sacrifice one for the other when you can enjoy the best of both worlds.

But, Google is really acting up with the latest updates in social media. There must be something really cooking that makes them want to dip their hands into this dish. And, does it still boil down to ranking factor?

Do you see a new trend emerging in ranking factors in SEO? Share your thoughts by leaving a comment below. If you enjoyed this post, don’t forget to share, retweet, or bookmark! Thank you!



To Your Success,

Elmar Sandyck
Elmar Sandyck

13 thoughts on “Google Responds To Social Signals As A Ranking Factor

  1. Thanks, Elmar! This is the first time I’ve encountered a discussion about social signals and author authority. I am curious where Google will eventually take this knowledge and information to. Greater heights, perhaps! We should prepare!

  2. Hi Elmar,

    Where there is a will Google wants to be in it. I am at the edge of my seat here what Google will do next with this social media thing. It certainly hasn’t been too happy with the online network marketing industry.I hope Google does something for good this time. Thanks for sharing your insights. This is my first time here at your blog:)

    Lali Sandhu

  3. You’re welcome! Yes, I am just as curious where Google is taking all this. They recognize the threat of Facebook and Twitter, I believe, and as the saying goes, if you can’t beat them, join them!


  4. Hi Ilka!

    Wait and see seems to be the most sensible thing to do for now. What Google is doing is actually responding to what seems to be the inevitable great influence of social media in ranking. We have to admit that social media’s influence is really great and Google cannot deny this fact any longer and is just riding the bandwagon before it gets lost in the dark.

    Take care,

  5. Hi!

    I don’t know if you agree with me on this but I believe that it took them awhile to realize the magnitude of what Facebook Likes and Twitter Retweets could really do to influence its many users. But now, with everybody tweeting and facebooking, it’s really hard to deny that anymore.


  6. Hi Lali!

    Welcome to Empowered Online Entrepreneurs! I am so glad to have you here and I truly appreciate you leaving a comment. I just hope that whatever it is up to will be mutually beneficial to everyone concerned. A win-win situation can do no harm.


  7. Hi Oliver!

    Hahaha We should probably do (care less, that is!) because anyway, Google is always up in arms about something and is always brewing something new all the time that it’s hard to keep up with it. Best if we at least know what its current preoccupation is so we are just aware and not find ourselves surprised. That’s a good point you are driving at, though. Makes me want to say to myself, why bother? It will always change anyway.
    See you around, Oliver!


  8. Hi Nazimwarriach,

    What you said is definitely true. The influence of online users will now have a more significant role in search engine rankings and this has really affected the way people viewed SEO (especially when Google confirmed the changes).

    Thanks for dropping by


  9. Hi Elmar,

    I read somewhere (possibly on techcrunch) that Google officially confirmed it that they’re already considering social popularity as factor of website popularity. But i don’t think they’re still giving much weight to them. It may affect to very large sites and not webmasters like us.

    Before they implement such changes, market has already lots of stuff available to manipulate them. Fiverr and lot more where you can ask people to post about your site etc.. so even if they take it as ranking factors, they’ll devalue it soon lol.

  10. Elmar, some SEO’s have been dismissive of social media, twitter, facebook etc. It’ll be interesting to see if their stance changes with Google’s algorithm giving increasing weight to social signals.

  11. Hi Michael,

    Yes indeed, I also wonder if they’ll change their mind!
    I guess they will…!

    Thanks for stopping by and for leaving a comment!


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