Everybody wants to be on top of Google’s search results, right? But it’s tough to get to that first page, let alone the first spot, right?
Wrong. Well, at least, that’s what Ryan Deiss says in the Perpetual Traffic Report. Ryan is one of the most well-known successful internet entrepreneurs today, and he talks about Google’s algorithm, which is based on 3 simple and easily manipulated variables in this report. He says that all you need to do is to figure out these 3 variables Google is emphasizing, tweak your strategy accordingly and watch the free traffic flow like water!
Now before you raise your eyebrow in doubt, let me give you these variables straightaway:
1. Content (keywords, domain name, tags, etc.)
2. Links (inbound, outbound, authority, etc.)
3. Activity (traffic, RSS subscriptions, comments, updates, etc.)
It used to be that people scrambled for Google Adwords, paid listings, sponsored search listings, etc. to get more traffic. But as Ryan clearly shows in his report, there has been a huge disparity and decline in the clicks to these traffic strategies. In the Perpetual Traffic Report: organic search traffic is still KING! The key, according to Ryan, in winning in coveted first page spot in Google is this: you must work on ALL THREE variables.
Google is now factoring ACTIVITY more heavily in their rankings. This simply means that great content and all the links in the world mean nothing if your page remains unchanged for days and weeks at a time.
Therefore, sites that get more blog comments, generate more RSS subscribers and get a bump in overall traffic have a tendency to move up in the rankings faster and stay there longer.
The key formula, then, in the Perpetual Traffic Report is:
Content + Links + Activity = PERPETUAL TRAFFIC
Measurable activity will perhaps be the biggest challenge of all, since this obviously takes time, building relationships and engaging in truly valuable conversations. The Perpetual Traffic Report only gives us the beginning of a task yet to be done. How we can maintain consistency in all three – content, links and activity is entirely up to us.
To Your Success,